Despite presenting an intelligent design solution i feel this product is capitalising on a successful brand, but why shouldn't they, this is how many businesses become very successful. I believe the problem is with the actual hardware. The iphone 3gs and the iphone 4 are simply not capable of capturing the quality desired by most people. By the time you have bought this product and smashed your iphone when you bail; you might as well have purchased a more expensive go pro or similar camera, which has been specifically manufactured for the job and are built to withstand extensive stress caused by erratic movement and crashes. I personally wouldn't choose to use my iphone as a recording device, either in the park or on the trails. In fact i only take my phone with me if it is in a backpack when i'm riding, i always have. The whole process of injection moulding is great and all but the iphone 5 is scheduled for summer 11 and the iphone 6 will equally be a year later. This therefore reduces the lifespan of product. This is all just my opinion; its a pretty cool design with the integrated headphone jack, locking system and screen protector but i do feel think the negatives over power these features. What are the comments at the top all about?! This is Pinkbike, not some sort of religious argument. Please don't argue on here it makes it a very unpleasant place.

Typical Pinkbike argument, i've said it before and ill say it again, it is no longer fun to come to this website. I used to be an avid viewer, checking the posts every day and having a read through the comments. Now i find myself trawling through pointless arguments/disagreements.

Wow, this is so strangely satisfying to watch! Fantastic, the only video in a long time to grin, and watch in excitement, So good.

Nice teeshirt at 2:30 :)

to be honest guys i dont really think pinkbike are that bothered. at the end of the day the pictures came from pinkbikes users. if they were from a professional advert then it would be a bit different. they could have quite easily used stock images to make their artwork! but lets face it, its expensive and it was a small competition. on another note i do hate it when people squash and stretch text. like in the winning design.

Another typical pinkbike argument... every time i look at this site there are always people bickering about trivial things. It makes it a very unenjoyable place. if you dont wana pay $80 for a print... dont, there is no need to tell the world about it. quality prints come at a price.